What is the problem?

Needs Statement

  • A small, fast, and effective way to reduce fat to meet the increasing demand for fat reduction.
  • Make sure there is no rebound or other sequelae after the fat loss.
  • Ensure that the process of fat reduction will not cause harm to other parts of the body.
  • Improve the efficiency of fat-reducing instruments as much as possible and shorten the use time.

    • Our solution

    Current design from Anteater Fitness

    Most of the devices in the market can only target one area of the body during treatment sessions which is really time consuming. Also, devices such as BTL Vanquish me are not size adaptable to different areas; In other words, they concentrate mostly on the abdomen area of the body. In order to address these critical needs, the team developed a prototype with two heads connected.

    Target Macket

    The target market of this product is the figure management project in the medical and cosmetic industry, and the target user group is customers of medical and cosmetic institutions.

    market expectation

    Increase In Demand

    Data provided by Lancet through BBC

    As the potential shown, a study from Harverd predict that 50% the entire american population will be considered obese by 2030.[1] Among the many ways to reduce fat, most customers prefer non-surgical fat reduction because it provides a safer, non-invasive form of treatment for people who want to achieve their ideal body shape. As the market continues to grow, it is expected that more people will choose liposuction instead of liposuction.

    High Growth Rate

    Non-invasive body contouring has become a popular alternative to liposuction and other surgical fat removal procedures. The non-invasive body contouring market continues to grow with a 24.7% increase in 2016 to 2017 and a 20% increase from 2017 to 2018.[2] These numbers are expected to grow as technology continues to advance over time.

    Huge Market

    The global body contouring devices and procedures market sizes: 1.6 billion and 5.2 billion dollars in 2017. This means Non-invasive Body countering devices already have a huge potential matcket.[3]

    Marcket Strategy

    What's next?

    Based on the current design (only including the robot-like arm and working head), a medium-sized movable instrument called Anteater P1 will be produced. Anteater P1 will be composed of a robot-like arm, working head, standing body and human-computer interaction system.

    On this basis, Aneteater Fitness will continue to conduct physical 3d model testing and RF signal simulation through Comsol together with mentors and professors at the University of California, Irvine. This can help Anteater P1 to further establish a database to help instrument users to accurately deal with various situations

    The design of the manipulator-like arm makes the fully electronically controlled fat reduction process possible, and a large amount of simulation data will help possible future artificial intelligence applications. In summary, the fat reduction process with zero harmful effects on the human body will become possible in the future under the rapid development of information technology.

    What makes Anteater P1 difference?

    As can be seen from the comparison in the above figure, our product Anteater P1 provides technology and functions that many competitors in the current market do not have. All new technologies and new functions of Anteater P1 are designed to provide users with a safe, efficient and relaxed experience.

    The non-contact design and Size-Adaptability can ensure the comfort of the treatment process.

    The ability to work on two parts simultaneously ensures work efficiency and greater use of energy

    .

    Device Costs Estimation

    Costs For Curruent Design(Arm and Working Head)

    Parts Description Cost
    High power RF transmitter x2 Price from $300 to $700 with different models $1000
    ABS for working head $1.5/pound+manufacture fee $400
    Internal circuit Estimation of the circuit in the head and arm $50
    Gorilla glass x4 $20/pound $80
    Robotic arm(materials only) $30/stick +$20/joint $240
    Total $1770

    Estimation of Cost for the Whole Device

    Parts Description Cost
    Arm & Working Head Current design prototype $1770
    Standing Mainbody Vis ac commodo adipiscing arcu aliquet. ~$1000
    Standing Main Body Keep the instrument standing and mobile ~$1000
    UI (User Interfase) System Vitae integer tempus condimentum. ~$2000
    Total ~$5770
    Other Non-Invasive Devices ~$4500

    Although for most products of the same type, Anteater P1 does not have the price advantage. But compared with the same type, Anteater P1 can perform fat reduction more efficiently, and the larger coverage area of fat reduction ensures the consistency of fat reduction on the human body. At the same time, after a lot of experiments, this product will be able to strictly select the radio frequency with the appropriate frequency for fat reduction according to the difference in body fat rate of the user and the difference in the working part. To ensure that the fat reduction process has minimal impact on the human body and put an end to any possible sequelae.

    Anteater Fitness undeerstand that ensuring the safety and health of our customers is our primary responsibility. Therefore, in the design of Anteater P1, Anteater Fitness always puts the safety of the product first. On this basis, Anteater P1 will provide users with an easy fat-reducing experience in colleges and universities.

    Reference

    [1]“Close to Half of U.S. Population Projected to Have Obesity by 2030.” News, 28 Mar. 2020, www.hsph.harvard.edu/news/press-releases/half-of-us-to-have-obesity-by-2030/.

    [2]Data provided by American Society for Aesthetic Plastic Surgery

    [3]“Body Contouring Devices and Procedures Market Report, 2018-2025.” Body Contouring Devices and Procedures Market Report, 2018-2025, www.grandviewresearch.com/industry-analysis/body-contouring-devices-procedures-market.